Research into competitors
The music industry is an incredibly competitive industry to
break into and there are many different people working on similar projects. The
only way too truly make you’re mark and earn you’re place amongst professionals
is too come up with something original, you’re own addition to an already established,
crowded and competitive industry.
Each one of the brands listed below has their own individual
styles, layouts, formats and different strategies for appealing to their target
audiences.
I have analysed each brand and have decided which aspects of
each I am going to apply to my project e.g. layouts, colour schemes and typography
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“Majestic Casual” is a Youtube channel that
promotes electronic, garage and house music. I really like what they do and
feel that I can learn from some of their examples.
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Every video that they post has a photo shopped
image that links really well to the soundtrack.
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I really like the way that they have
successfully linked the audio and visuals, with a clever bits of Photoshop and
some carefully chosen imagery.
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The main thing that I have learned from
“Majestic Casual” Is that it’s important to have relevant and appealing imagery
, because even though the music is the main feature it’s nice to have something
visual to associate with it.
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“Dispatch recordings” is a record label that
specialises in drum and bass, electronic and break beat music.
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A lot of their music is very similar to the
material that I am currently promoting but they are a more established brand
and have been selling records for years.
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“Dispatch
Recordings” is a strong example for me to base some of my work on and they will
be an important point of reference throughout my project because if I get stuck
somewhere I can just take a look at how a professional company handles similar
problems.
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“Mau5trap” is a record label owned by an
incredibly successful house, electronic, techno producer/DJ called deadmau5, he
has made millions of pounds from his music as has built a reputation as one of
the best live DJ’s in the world.
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Here is a video of him doing a set for Nokia
using the worlds most advanced projection software.
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Ultra music is the biggest record label selling
house music in the world and they have a highly paid team of professionals
running their project so Il be able to pinch , manipulate and tweak a few of
their ideas and apply them to my project.
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One day I hope that my brand can reach this
level , but I appreciate the fact that this is a highly funded , highly
successful company that has been established for a long period of time.
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UKF Music started off as a Youtube Channel
promoting bass, dubstep and electronic music for the masses without making any
money. Then one day they made so much money from advertisers, promotion, CD’s
and Events that they became an official record label.
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This proves that you can start small with low
costs and still make it big. if you know what you’re doing.
