Selection and Justification

I have chosen to go with my second idea as I feel that I can create a really high quality advertising campaign with a whole manner of various different forms of promotional material, ranging from flyers, stickers, posters & business cards.

I feel that I have more than enough experience to complete this project as I have been working within graphic design for the last five years and well versed in how to manipulate photographs using industry standard software.

One of the most important things in this project is going to be knowing and understanding my demographic, I fall into the same categories as my demographic so I've got a good leg to stand on but I’m also going to be creating questionnaires, interviewing people , talking to professionals with a bit more experience.

The best thing about this idea is that I have an incentive to work harder as the work I do can in turn be used to help me promote, advertise and spread the word about my brand.